Every agency says they think like an owner. We actually were one.
Arcane is a growth partner for founder-led businesses scaling past seven figures. We built and scaled our own companies, and spent our own money on media, before we ever ran anyone else's. So we start with your revenue math and your sales process, not your creative brief.
Apply for a growth audit
Four short steps. We reply within one business day, including if the answer is no.
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The operators we run growth for
Who you're actually hiring
Not marketers who studied business.
Operators who ran one.
You will not be handed to a junior account manager. The people who built and scaled their own companies are the people in your weekly call.
From the founder
An eight-figure founder-operator. Not a career marketer.
Before Arcane, I co-founded a software company and spent six years building it into a real business: my own P&L, my own media budget running at up to $15,000 a day, and a place on the 2025 Inc. 5000 list of America's fastest-growing private companies. That is the experience every Arcane partnership is run with. Not a framework from a course, but what you learn from carrying the number yourself.
Joe Amara
Co-founded a software company and spent six years scaling it, personally running up to $15,000/day in ad spend on his own P&L. Builds the offer and the media strategy the way an owner does, because he has been the owner.
2025 Inc. 5000 honoree as co-founder: #264 fastest-growing private company in America, #23 in software.[1]
Steven Mercer
Runs delivery and the systems underneath it: intake, reporting, automation, and the weekly operating cadence every Arcane partnership runs on.
Dan Edmund
Owns the media. Audience strategy, creative testing and bidding across Meta, Google, TikTok and YouTube, on accounts where the spend is large enough that being wrong is expensive.
Gerald James
Turns angles into assets. Video editing, motion and graphic design for the creative system, on the cadence that keeps winners from going stale.
How a partnership runs
We start with your P&L, not your ad account.
Intake & diagnosis
Before we quote anything, you go through a structured intake: offer economics, sales process, current media performance, and the data underneath all of it. Most agencies call this discovery and give it twenty minutes. We treat it as the deliverable it is, and you keep it either way.
Offer & funnel architecture
We do the revenue math first. What a customer is worth, what you can afford to pay for one, and whether the offer holds at the volume you want. Then the funnel gets built to serve that math, not the other way round.
Media & creative system
Meta, Google, TikTok, YouTube, run by a senior buyer and never a junior. Creative is a system, not a batch: angles get tested on a cadence and the winners get rebuilt, not repeated.
Weekly operating cadence
A standing weekly review against numbers you can see in your own dashboard, plus quarterly planning. You find out what's happening on a schedule, not when something breaks, and not in a monthly PDF.
What a partnership covers
The whole growth function. Not a slice of it.
Most agencies sell you the piece they're good at and leave the rest to you. The gap between those pieces is where growth actually dies.
Growth diagnosis & offer architecture
Unit economics, offer structure, and pricing before a dollar of media moves. If the offer is the constraint, more traffic just finds out faster.
Paid media management
Meta, Google, TikTok, YouTube. Audience strategy, creative testing, and bidding owned by a senior buyer who has spent their own money at this level.
Funnel & landing page engineering
Conversion-tuned pages, forms, and calendars built for cold paid traffic. Engineered in code, owned by you, and fast enough that you don't lose the click.
Creative system
Angle research from real customer language, scripts on a cadence, and an iteration loop, so creative keeps working after the first winner fatigues.
CRM, lifecycle & attribution
Routing, lead scoring, nurture, and the tracking that tells you which spend actually produced revenue. GHL, HubSpot, Salesforce, Pipedrive, or anything with a webhook.
Reporting & operating cadence
Your own live dashboard plus a standing weekly review. The number you care about is on the screen before the call starts.
The operating system
You're not buying campaigns. You're buying an operating system.
Every layer below feeds the one under it. Diagnosis sets the architecture, the architecture sets what media can do, and the cadence is what keeps the whole thing from quietly drifting three months after launch, which is where most agency engagements actually go wrong.
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Before you apply
How we don't help.
Most agencies bury this. We'd rather you find out here than four weeks into an engagement. A sold non-fit costs everyone more than a lost one.
- You need this to solve a cash-flow problem. Paid media makes a bad month arrive faster, not slower.
- Your offer isn't converting yet. We'll fix that first, or tell you to. We won't put spend behind it.
- You're under roughly $20k/mo in paid media. The work we do doesn't pay for itself at that level yet.
- You want a guaranteed outcome by a fixed date. Nobody honest can sell you that.
- You want to hand it off entirely. We need decisions from you on offer, price, and sales. Without them we're just guessing expensively.
- You're shopping on price. There is always someone cheaper, and for some businesses that's genuinely the right call.
Arcane vs. the typical agency
Built different. On purpose.
FAQ
The questions serious buyers ask.
Who is Arcane actually for?+
Founder-led businesses already spending $20k+/mo on paid media, scaling past seven figures toward eight. If you're pre-offer, pre-revenue, or still testing whether paid acquisition works for you at all, we're the wrong call, and we'll say so on the first one.
How is this different from hiring an agency?+
An agency sells you deliverables and reports on them. We've built and scaled our own companies, spent our own money on media, and carried the P&L when it didn't work. That changes what we argue with you about: we start with your revenue math and your sales process, not your creative brief.
What happens before we give you a quote?+
A structured intake. Offer economics, sales process, current media performance, and the data underneath all of it. You get the diagnosis whether or not you hire us. It's a real piece of work, not a discovery call in disguise.
Do you still do pay-per-lead?+
Performance-based pricing is available in a small number of verticals where the economics genuinely support it. It is no longer how we work by default. On the first call we'll tell you plainly whether it fits your business or whether a partnership retainer is the cleaner structure.
Do you require long-term contracts?+
No. We run month-to-month after a focused launch. We earn the renewal every month, the same way we ask you to.
How fast do you launch?+
Most partnerships are live within 14–21 days of intake. Faster if your offer and ICP are already crisp; slower if the diagnosis says the offer needs work first, in which case we'll fix that before spending your money.
Next step
Stop hiring vendors.
Hire operators.
Apply for a growth audit. If the numbers say we're not the right partner, we'll tell you that on the call, and you'll still leave with the diagnosis.
Apply for a growth audit →We take on a small number of new partnerships each month.